The Lifestyle Chronicles - Lead Me Not Into Temptation

Have you noticed how fast the press is to report early scientific findings as breakthroughs? It is as if the cell nucleus is city hall. As it turns out, the scientists and health care providers enjoy and profit from the attention, and the public laps it up like it was gossip.The caveats about the data being preliminary and potential applications being many years away are lost in the rush.

Wow! What a marketing machine!. Expectations for miracles make ready customers with lots and lots of price elasticity. Doesn't hurt grant applications or the possibility of royalties for the university, either.

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