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Fixin' Healthcare

Sunday, May 07, 2006

The Lifestyle Chronicles - Leopards And Their Spots

There is the parable of the frog and the scorpion where the scorpion asked the frog to carry him across the river. The frog is reluctant for fear of being stung but the scorpion assures him that would make no sense because both would drown. Then, while crossing the river the scorpion stings the frog. As they are drowning, the frog asks why and the scorpion replies that it is his nature.

Pfizer spent $117 million advertising Celebrex the year before an ad moratorium in December 2004. In 2004, Celebrex sales were $3.3 billion and during the ad moratorium sales fell to $1.7 billion. Now, Pfizer has resumed ads for the drug including a warning about the possibility of heart disease.

Why did they do that?

It is in their nature.

Make no mistake, pharmaceutical companies are not health care providers. They are commercial enterprises. They make products that are used in health care.

Hospitals are not health care providers. They are facilities and equipment that are utilized to provide health care.

Insurance companies are not health care providers. They are financial institutions that conduct and verify transactions to facilitate health care.

Use these resources when and as necessary. And, keep them in perspective because the total perspective for health care is not in their nature.

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