The Dog Ate My Homework

The American Cancer Society might provide better service if their money was devoted to learning more about human behavior. What motivates people in their decisions about lifestyle and health? How can people be motivated to make decisions that benefit their health? Mindset is a major issue in health and the US spends vast sums of money tiptoeing around the problem. It is not that people don't deserve quality affordable health care with transparent costs, but let us not fool ourselves about what that health care should be. Take a tip from the ladies and see what people are capable of doing. And, no excuses.

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