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Fixin' Healthcare

Monday, January 29, 2007

Transformation Of Healthcare - Listening, Hearing And Understanding

Community based groups are better than medical providers at disseminating health information, promoting health and advocating prevention among immigrants. True enough, but this concept applies to everyone, not just immigrants.

The task is to identify the most credible community based groups and the most effective way for them to provide the most appropriate information. In other words, this is an important and complex issue that goes beyond who delivers information and where it is delivered.

Health promotion and prevention have suffered from an inability to make the core messages interesting, meaningful and effective. Call it marketing, if you will, and all evidence indicates that mass marketing is becoming more segmented.

Health communication is front and center and much more needs to be known about this important field.

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